RIO, I LOVE YOU - SHARING LOVE WITH OTHERS
27 August 2012

Spreading Love In The City

With the support of university students, this initiative created awareness around the Rio, I Love You initiative. The purpose of the Cities of Love global initiative is to spread love "in" the city and "for" the city. One morning, the Cariocas literally felt the love in all the neighborhoods of the city by receiving presents out of the blue; their only assignment was to share that love with people they do not know. They won amazing presents such as an helicopter tour or the private visit of a museum at night with their loved ones. Sharing love, every moment.

 

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