Delhi, I Love You - The Dirty Pictures

Remember Raj Kapoor serenading Nargis in the pouring rain under the black umbrella? That lovely memory of our favourite romantic Bollywood song- Pyaar Hua Iqrar Hua - is in serious trouble.

Recycling holds the key to much of the urban waste we produce and dispose. In order to bring some attention to this issue, Karma Recycling and Delhi, I Love You, in collaboration with artist Shaily Gupta bring to you THE DIRTY PICTURES. Designed by Gupta the images in the campaign are a chilling reminder of the looming Garbage disposal crises, as well as a humorous take on littering our most sacred most loved Bollywood. The idea is to draw attention to the waste management debate by using iconic Bollywood imagery and subtly introducing rotting garbage into the dreamy Bollywood utopia. The campaign also launches a unique online platform - recycleyourwaste.in, which lists contact details and garbage solutions for all kind of waste. This web portal promises to be the one stop directory for all Delhi based waste management solutions.