RIO, I LOVE YOU - NEXTEL SPONSORS WATER SPORTS IN RIO
21 October 2013

Nextel's Contribution to the Cariocas' Lifestyle

Nextel supports all the initiatives related to water sports in the city of Rio. Nextel's support helps finance equipment and infrastructures, organize daily training and activities, launch contests mixing participants of all age range on week-ends, paving the way to the selection of the Brazilian team for the 2016 Olympics, etc. This video is about the sport itself, its philosophy, its lifestyle, its training practices... it is never about the brand itself but the brand is widely represented in that story.

 

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