RIO, I LOVE YOU - BE CHARITABLE, UNDRESS!
12 September 2013
Creating Awareness
During the Fashion Week, that superficial debauchery of consumerism, the most celebrated Brazilian actresses and model undress and give their clothes to a Retirement Institution for Artists. Creating meaning and awareness for the Rio, I Love You platform and reminding the Cariocas that this movement cares about them. Because building the community of the people who love Rio is also about surfing the existing cultural agenda of the city.