RIO, I LOVE YOU - CREATING THE SCENT OF RIO
24 July 2013

Boticario Orchestrates the Creation of the Perfume of Rio

What about finding the scent of Rio, capturing the scent of the wind on the beaches, the flavors on street markets, the smells in the nearby forests... This is what Boticario did for almost a year, and we made it extremely participative involving people every step of the way, with design contests, votes for names, celebrities selecting fragrances... The perfume of Rio was born, and released on the same day as the movie Rio, I Love You.

 

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