Bank Santander's Contribution to the Carioca Lifestyle

Our cooperation in Rio with the Santander Bank in Rio was extremely successful.

Supporting sports is part of the Santander Bank’s values and commitment to society so we approached them as they are major partners of the city. They sponsored 60 new gym stations all along the beaches of Rio (Zona Sul) while creating media spaces dedicated to the Rio, I Love You platform, with communications mostly centered on creative industries and sustainable development. The deisgn of these stations was carefully studied to make them efficient and not intrusive in the landscape of Rio.

What you can see on these pictures is the result... as we use these spaces every year for our photographic contest, and other communications, almost like an outdoor exhibition. Cariocas get to vote for the best visuals, which are then used to create merchandising and sold at the benefit of the photographers and designers.